Published models
Browse and explore business models built with Paths.
Balance Sheet Ratios
When measuring the financial health of a business, Balance Sheet ratios sit closer to be lagging indicators than P&L ratios. This is because they reflect the consequences of operational decisions — how revenue is collected, how inventory is managed, how the business is financed — rather than the decisions themselves These ratios are a standard part of financial analysis in any capital-intensive or credit-sensitive business. In many cases, the most scrutinized ratios are the liquidity ones ( Current and Quick Ratio) because lenders and counterparties use them to assess default risk before extending credit or trade terms. If you're monitoring balance sheet ratios in your business, anchor your working capital assumptions (Days Sales Outstanding, Days Inventory Outstanding, and Days Payable Outstanding) to actual collections and payment data rather than contract terms. Also track Return On Assets and Return On Equity together: a rising ROE driven by leverage rather than improving ROA is a warning sign, not a win.
Updated May 17, 2026
FTE vs. Contractor
Most teams already have an opinion on this trade-off. Few have done the math. This model converts a salary into what your company actually pays, making the FTE and Contractor costs genuinely comparable. The output isn't just a cost comparison. It's the starting point for a broader conversation about where full-time commitment is worth the premium. Run it twice: once with the low-end of your compensation bands, once with the high-end. The range between those two outputs is your uncertainty — and your negotiating room.
HeadcountUpdated Apr 29, 2026
Real Estate
In Real Estate, the revenue drivers are the units available for rent, along with the sale value of the asset. Market dynamics affect these drivers more regularly than other business models. This creates a need to stay up to date & re-run your numbers when there's a shift. Use this model to know when is a good time to hold the property and collect rent or entertain offers to sell.
Real EstateUpdated Apr 29, 2026
Sales-Led Growth
Every company needs a Go-to-Market motion. Do you know what yours runs on? If your Sales team is leading the charge, then surprise, your company relies on Sales-Led Growth (SLG). Successful SLG companies always have two things in common: targeting high-quality Leads, and high Avg. Contract Value offers. Conversion at each stage of the funnel is important, but a SLG company runs best when the bookends are optimized.
Go-to-MarketUpdated Apr 29, 2026
Product-Led Growth
Every company needs a Go-to-Market motion. Do you know what yours runs on? If Word of Mouth and self-service drives your revenue, then your company relies on Product-Led Growth (PLG). Successful PLG companies obsess over two things: an intuitive product, and virality. This flywheel comes from how many new Sign-ups are driven from existing ones. PLG companies run best on quick sales cycles and strong social sharing.
Go-to-MarketUpdated Apr 29, 2026
Revenue Driven P&L
Based on your high-level Revenue goals, are your costs in check? Of the 3 main financial statements, your Profit & Loss statement (P&L) will tell you the most about your operational efficiency. Apply this target to individual products, geographies, or customer segments. Use this model to know, directionally, where your business is falling out of touch.
Financial StatementUpdated Apr 29, 2026
Marketing Budget Allocation
Congratulations, you've set your Marketing budget. Now where do you allocate those dollars to drive the most cost-efficient impact to the business? Given a fixed dollar budget, this model shows the impact of your marketing spend across 3 main categories: Paid Search, Paid Social, and Events. How effective those channels are for your business determines the Total Marketing Qualified Leads (MQLs) and Blended Cost per Lead (CPL) generated from your budget. If your planned Marketing spend isn't yielding the Top-of-Funnel results to meet your goals, which channel is worth doubling down on?
Go-to-MarketUpdated Apr 29, 2026
Unit Economics
Sales solve all problems. As long as your Unit Economics are aligned. Some business models have more complexity when calculating the Contribution Margin of each incremental sale. This model shows the fundamentals behind this critical calculation. Beware. Price your product or service too low, and no amount of customers will fix your business.
PricingUpdated Apr 29, 2026
Support Agent Capacity Model
Is your customer support team optimally staffed? Whether you're focused on improving Average Handle Times, decreasing the quantity of Inbound Volume, or reducing team Shrinkage, the goal is achieving a sustainable Cost per Contact. Use this model to see how close your current team is staffed relative to your required support. While it's tempting to race to the bottom with these cost-center metrics, you could be sacrificing valuable CSAT points in the process.
Customer SupportUpdated Apr 29, 2026